The Future of Pickleball Programming: Trends, Tech, and Tactics
A Talk by Mark Tenney (Founder, Swish)
About this Talk
Mark Tenney, CEO and founder of sports technology company Swish, will share his expertise on running successful pickleball tournaments, leagues, and events. Drawing from his experience in developing innovative solutions for sports event management, Mark will provide valuable insights into what's working and what's not in modern pickleball programming.
In this presentation, attendees will learn about cutting-edge approaches to streamline event organization, from paperless tournaments to flex leagues and inter-club competitions. Mark will discuss how technology can be leveraged to enhance player experience, simplify administrative tasks, and scale club programming efficiently. He'll cover key features that have become popular among clubs and players, such as automated round robins, rating system integration, and flexible league formats.
Mark will also address common challenges in pickleball event management and share strategies for overcoming them. Whether you're running a small club or organizing large-scale tournaments, this presentation will offer practical tips and forward-thinking ideas to elevate your pickleball programming. Attendees will gain a fresh perspective on how to create engaging, well-organized events that keep players coming back for more, all while staying ahead of the curve.
