Ben Borton

Metrics That Move the Needle: How to think about KPI's for Pickleball Clubs

A Talk by Ben Borton (Co-Founder, PodPlay Technologies)

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About this Talk

Ben’s presentation will provide a deep dive into how pickleball businesses can leverage data analytics to drive growth and efficiency. With his extensive background in technology, fintech, and capital raising, Ben will share insights on how to use key performance indicators (KPIs) and data-driven strategies to improve both utilization and yield in your pickleball business.

In this session, attendees will learn how to identify the most critical metrics for their operations, how to analyze these metrics to uncover actionable insights, and how to implement strategies that maximize revenue without sacrificing customer satisfaction. Ben will also discuss innovative techniques to "cheat the system" by finding ways to increase both utilization and yield simultaneously, allowing businesses to achieve growth while maintaining high levels of service.

Whether you're a startup or an established club, Ben's presentation will equip you with the knowledge and tools to use data effectively, making informed decisions that lead to sustained success in the competitive pickleball market. This session is essential for anyone looking to optimize their business operations and drive meaningful results through strategic data use.

About The Speaker

Ben Borton

Ben Borton

Co-Founder, PodPlay Technologies

Building digital tools for physical spaces.

Pickleball Insurance Program

Pickleball Insurance Program (PIP) is owned and operated by Rednil Insurance Programs, a second generation, family owned niche insurance MGA. PIP is dedicated to the serving and insuring the special class of people who start and own pickleball clubs!

Main Sponsor

Jigsaw Health

Nutrition, hydration, and recovery products designed by Pickleball Addicts for Pickleball Addicts.

Main Sponsor

Movement IQ

Movement IQ is a health and fitness community supporting members through live classes, workshops, online courses, and coaching programs.

Main Sponsor

Melin

We set out to create the most premium headwear in the world.

Main Sponsor

Pickleball Club Financial Model

If you're planning to launch a club in 2024, this financial model has everything you need.

Main Sponsor

Courts Club

Courts Club crafts engaging digital content for tennis, pickleball, and padel brands, focusing on audience growth, brand storytelling, and community engagement. They enhance visibility and customer retention through tailored media strategies.

Main Sponsor

Pale Pickleball

Pale Pickleball is a video production company specializing in high-quality content that captures the essence of pickleball. We create visually stunning and engaging videos that showcase players and brands alike with promotional material, product reviews, and instructional videos.

Main Sponsor

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